Insights

Writing on GTM systems, structural leakage and growth economics.

Long-form notes written from operating experience, not from a content calendar.

• Featured · Article

  The AI Value Gap: where AI actually changes growth economics

  Most AI spend accelerates existing activity. The value sits in the handoffs nobody owns.

  9 April 2026

• Featured · Article

  Stop hiring marketers to fix system problems

  A new hire inherits the same broken handoffs. Headcount does not repair a definition mismatch.

  2 April 2026

• Article

  What a 59% launch and a stalled scale-up have in common

  A record-setting Amazon Prime Video launch and a stuck scale-up fail or succeed on the same variable: whether signals reach an owner.

  23 April 2026

• Article

  Why growth plateaus even when spend goes up

  Plateaus are rarely a demand ceiling. They are the point where leakage grows faster than input.

  16 April 2026