Customer Signals
The signals that predict revenue are usually already in the product. They rarely reach the people who could act on them.
Concept · Aashish Nanavati · 16 January 2026
A trial that behaves like a buyer, a usage pattern that precedes churn, a support ticket that precedes expansion — these are the highest-quality signals in any GTM system, and the least routed.
A concept note. Expanded treatment in progress.