GTM Systems
Go-to-market is a system with inputs, transfer points and losses — not a set of departments that happen to share a revenue target.
Concept · Aashish Nanavati · 18 January 2026
Once you draw GTM as a system, the interesting parts stop being the boxes and start being the arrows. The arrows are where definitions change, data stops travelling, and ownership becomes ambiguous.
A concept note. Expanded treatment in progress.